# BRILU — Revenue Intelligence System (RIS) — English

> The first Revenue Intelligence System, built in Romania and serving companies across Europe and worldwide. One system that shows where every euro comes from and automatically executes the actions that bring more customers.

BRILU is not a CRM, not a marketing tool and not an analytics dashboard. It is a Revenue Intelligence System (RIS) — a new software category that unifies revenue data, channel attribution, AI decisioning and automated execution in a single system. Core differentiator: it does not only show the money — it executes.

Official tagline: "See where every euro comes from. And how to make more of it come in."

## What a Revenue Intelligence System is

A RIS answers three questions at the same time, in real time:
1. Where does every euro come from? (first-party attribution by channel, campaign, customer)
2. What should be done now to bring in more? (AI decisioning on real revenue data)
3. Who executes? (the system itself — AI agents that launch campaigns, retargeting, cart recovery, lead follow-up)

It replaces the classic stack of CRM + marketing analytics + martech tools + attribution vendors + execution agencies.

## The 5 BRILU pillars

All 5 pillars are powered by the Growth Intelligence LLM — BRILU's own model trained on revenue patterns.

1. **AI Revenue Engine** — First-party attribution engine. Server-side tracking, cross-device customer identity, euro-level mapping to traffic source.
2. **Growth Intelligence Hub** — The decision layer. Surfaces the highest-ROI opportunities and prioritizes actions.
3. **Growth Planner Engine** — Generates the execution plan (campaigns, offers, segments, timing) from real data, not generic best practices.
4. **Execution System** — AI agents that execute: launch campaigns, run retargeting, send recovery flows, follow up on leads, optimize bids.
5. **Scale Infrastructure** — Scaling infrastructure (tokens, integrations, multi-brand, multi-channel) to go from one brand to a portfolio.

## Key differentiators

1. **Revenue-first, not marketing-first** — Every metric starts from money, not from clicks or impressions.
2. **SPR (Single Pane of Revenue)** — One place where all revenue is visible and correctly attributed.
3. **AI that sells** — The AI does not only report; it executes revenue-producing actions.
4. **See-and-execute** — Decisioning and execution live in the same system, with no handoff between tools.
5. **First-party data** — BRILU's own tracking, not dependent on disappearing third-party cookies.
6. **Growth Intelligence LLM** — A proprietary model trained on revenue data.

## Who it is for

E-commerce brands (beauty, supplements, general retail), private healthcare clinics, B2B service companies and agencies that need revenue attribution and automated execution instead of reporting dashboards.

## Pricing

6 plans, Free to Enterprise, plus add-ons for AI tokens, extra AI agents, additional brands and custom integrations. CRM is included from the Growth plan upwards. All prices exclude VAT. Details: https://brilu.ai/en/pricing — start free at https://register.brilu.ai

## Guarantee

90-day guarantee: if the system does not produce measurable first-party revenue lift within 90 days, the investment is returned.

## Compliance

- GDPR compliant (EU servers, standard DPA).
- First-party tracking — no reliance on third-party cookies.
- Health data: BRILU Healthcare fits private clinic requirements in the EU.

## Language and geography

BRILU originates in Romania ("Made in EU") and operates internationally. The English interface, documentation and support cover Europe and worldwide deployments; the Romanian version lives at https://brilu.ai/ with the same structure.

## FAQ

**Is BRILU a CRM?** No. BRILU is a Revenue Intelligence System; CRM functionality is one included module from the Growth plan up.
**How does BRILU differ from Google Analytics?** GA reports sessions and platform-reported conversions. BRILU attributes actual received revenue first-party and then executes actions on it.
**How long does onboarding take?** Typical deployment plus tracking validation runs in weeks, not quarters; the 90-day guarantee window starts after go-live.
**Does BRILU replace my ad agency?** It replaces the reporting-and-guesswork layer and automates execution; agencies can operate on top of BRILU data.
**Which platforms does it integrate with?** Ads platforms, e-commerce stacks, email/SMS and payment providers; custom integrations are an add-on.

## Contact

- Website: https://brilu.ai/en
- Demo: https://brilu.ai/en/demo
- Contact: https://brilu.ai/en/contact