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AI Transparency

1. Overview

The Digital Services Act (EU 2022/2065) regulates online platforms like BRILU to ensure transparency and user rights protection.

1.1 Transparency in AI-Generated Content

BRILU provides clear information when AI-generated responses are used, ensuring users understand they are interacting with an AI assistant.

2. AI-Driven Decision-Making Disclosure

If AI is used for automated decision-making (e.g., lead scoring, chatbot responses), BRILU provides transparency about the logic behind these processes.

2.1 Reporting Mechanisms for Users

BRILU provides a user-friendly mechanism for:

  • Reporting AI-generated misinformation.
  • Requesting human review for AI-driven decisions.

3. AI Liability Directive (EU Proposal 2024) Compliance

3.1 Overview

BRILU aligns with the proposed EU AI Liability Directive, ensuring accountability for AI-driven decisions and actions.

3.2 Measures for Responsible AI Development

  • AI bias detection and mitigation.
  • AI decision audit trails for accountability.
  • Continuous AI model improvement through ethical AI principles.

3.3 Explainability & User Control

  • Users can request explanations of AI-driven recommendations.
  • Users can adjust AI interaction settings for personalization.

4. E-Privacy Directive & Cookies Policy

4.1 Overview

BRILU complies with the EU E-Privacy Directive (2002/58/EC) and upcoming E-Privacy Regulation to ensure lawful cookie and tracking data collection.

4.2 Cookies & Tracking Mechanisms

BRILU’s website and platform use cookies for:

  • Essential functionality (required for service operation).
  • Analytics and user behavior tracking (optional, requiring consent).
  • Personalized marketing (optional, requiring explicit opt-in).

4.3 User Consent Mechanism

Users must opt-in to non-essential cookies. BRILU provides:

  • Clear cookie banners with granular choices.
  • The ability to withdraw consent at any time.

4.4 Data Storage & Access

BRILU stores user tracking data securely and does not share it with unauthorized third parties.

5. AI Compliance & Ethical AI Development

5.1 AI Act Compliance

BRILU proactively adheres to the EU AI Act by ensuring:

  • AI explainability and transparency.
  • AI bias monitoring and mitigation.
  • Fair and non-discriminatory AI decision-making.

5.2 Ethical AI Principles

  • AI must act in the best interest of users.
  • AI must be explainable and non-manipulative.
  • AI decision-making must have human oversight where necessary.

6. Legal Compliance in Conversation Style & User Interactions

6.1 GDPR & Legal Disclaimers in Conversations

  • AI-generated responses indicate that they are from an AI assistant.
  • Users are informed about how their data is used.

6.2 Age Verification & Sensitive Content Control

  • Age-restricted content is only accessible to verified users.
  • AI detects and filters inappropriate language or harmful content.

7. Security & Data Protection Measures

7.1 Data Encryption & Access Control

  • End-to-End Encryption: All user interactions are encrypted.
  • Multi-Factor Authentication (MFA): Required for administrative access.
  • Role-Based Access Control (RBAC): Limits access to sensitive data.

7.2 Security Audits & Compliance Monitoring

  • Regular security audits ensure compliance with GDPR and cybersecurity best practices.
  • Incident response plans are in place to handle security breaches.

8. Contact & Data Protection Officer (DPO) Information

For Data Protection Inquiries:
Email: [email protected]

BRILU is committed to ensuring compliance with all relevant EU regulations, providing secure, transparent, and ethically responsible AI-powered services.

For more details or legal inquiries, please contact our Legal & Compliance Team.