Conversion optimization that grows your revenue. Not just the rate.
Three real problems. No fluff.
You optimize for CR, you lose money
Cut the price → CR goes up → revenue goes down. Conversion Rate as a single metric is dangerous.
A/B tests with no statistical significance
10 days, 500 visitors, the “winner” is noise, not signal. You ship the change. Performance drops.
You don't know what to test
You change the button from blue to green. Then from green to red. That's not CRO, that's guessing.
Three steps. No guesswork.
SPR™ audit across the funnel
We pinpoint exactly where you're losing money — landing, checkout, retention. With numbers, not opinions.
Prioritized test roadmap
Every test has a hypothesis + estimated impact in euros. Not “let's try the green button too”.
Execution + continuous learning
Tests run inside the Growth Intelligence Hub. Winners ship automatically. Failures become data for the next test.
What people ask before the audit.
What is conversion optimization (CRO)?+
CRO = Conversion Rate Optimization. The process of improving the percentage of visitors that take the desired action (purchase, lead, signup). BRILU takes CRO one step further: we optimize for SPR™ (Session Performance Rate), not just CR.
Why SPR™ instead of classic Conversion Rate?+
Conversion Rate can grow 30% while revenue drops (e.g. you cut prices). SPR™ measures euros generated per visitor — the only metric that matters for the business.
How much traffic do I need for CRO to make sense?+
Minimum ~10,000 unique visitors/month on the tested pages for statistical significance in 2–4 weeks. Below that, we prioritize acquisition before CRO.
How long until I see CRO results?+
First audit + roadmap in 14 days. First live tests in 30 days. Real compounding starts in month 3, when your library of “what works” becomes an asset.
Want a 15-min demo on your own account?
7 days. Real numbers. Zero pressure.