Which ad actually brings you real money?
on collected revenue, not reported conversions
computed on cohorts, per acquisition channel
in EUR, reconciled monthly
Why the numbers never match
Every platform claims the same sale
Meta, Google and email all report the same order. The sum of their ROAS beats what accounting sees.
A conversion is not collected revenue
Returns, cancellations, unpaid orders. Conversion-based attribution inflates results by 10-30%.
Third-party cookies are disappearing
Classic attribution models lose more and more touchpoints. You need first-party data.
Data sits in silos
Ads, CRM, shop, invoicing — four sources, four truths. Nobody reconciles them monthly.
How attribution works in BRILU
First-party collection
Every session, conversation and touchpoint is tied to your own identifier, in your infrastructure.
Reconcile with real revenue
Confirmed orders and payments become the source of truth. Returns are deducted automatically.
Attribution on revenue
Per channel, campaign, creative, product and segment. Multi-touch, not last-click.
Decide and execute
Budget moves to where the revenue is, and the system executes the tactics — not just recommends them.
See also conversion rate optimization or the whole system.
Find your real ROAS
We connect your sources and show you within days which channel brings revenue and which one only burns budget.