02E-commerce / CRO
You have traffic. You don't have sales. The gap is measured in money.
Conversion rate optimization isn't a list of A/B tests. It's the decision about where you put effort so revenue grows. Start with the number: what half a conversion point is worth to you.
For
E-commerce / Services
Metric
Revenue, not clicks
Tool
CRO calculator
Execution
Automated
Conversion rate calculator
Put in your real numbers. See instantly what the uplift means in money, monthly and yearly.
Revenue at 1.2%23,400 EUR
Revenue at 1.7%33,150 EUR
Monthly gain+9,750 EUR
Gain over 12 months+117,000 EUR
Indicative calculation, at constant traffic and AOV. All values exclude VAT.
The 4 levers that move the rate
01
Offer clarity
Total price, shipping, returns — visible before checkout. The cheapest conversion lift there is.
02
Instant objection handling
An AI agent that answers in seconds about stock, compatibility, delivery. Without it, the session walks.
03
Prioritize by intent
SPR™ scores sessions live. Effort goes to those close to buying, not to all traffic.
04
Order value (AOV)
Upsell and cross-sell based on the real cart, not static rules. Conversion and AOV grow together.
4 expensive mistakes
- You test buttons but never measure revenue per variant.
- You optimize total conversions without separating brand traffic from paid.
- You have a conversion-rate dashboard, but nobody executes the conclusion.
- You benchmark against „market average” instead of your own per-segment potential.
Related: abandoned cart recovery and marketing revenue attribution.
Next step
Turn the math into a plan
We analyse your data and tell you exactly where the conversion growth sits and who executes it.