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09Resources · Glossary

Glossary

A focused stream of articles from the BRILU library.

Metric·Mar 2026

Ce este SPR™ (Sales Pipeline Ratio)

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Metric·Mar 2026

Ce este MER (Marketing Efficiency Ratio)

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Unit Economics·Mar 2026

Ce este CAC (Customer Acquisition Cost)

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Unit Economics·Mar 2026

Ce este LTV (Customer Lifetime Value)

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Paid Media·Mar 2026

Ce este ROAS (Return On Ad Spend)

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Ecommerce·Mar 2026

Ce este AOV (Average Order Value)

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Ecommerce·Mar 2026

Ce este Conversion Rate (CR)

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Paid Media·Mar 2026

Ce este Blended ROAS

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Unit Economics·Mar 2026

Ce este Contribution Margin

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Unit Economics·Mar 2026

Ce este Payback Period (CAC Payback)

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Retention·Mar 2026

Ce este o Cohort (Cohort Analysis)

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Retention·Mar 2026

Ce este Retention Rate

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Retention·Mar 2026

Ce este Churn Rate

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Retention·Mar 2026

Ce este NPS (Net Promoter Score)

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Tehnic·Mar 2026

Ce este Attribution (Atribuirea în marketing)

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